Have you ever written a blog post that starts out apologizing for not blogging in a while? I haven’t, but the thought had crossed my mind! Until I read a post about Blogging without Obligation. The author basically brought out the fact that no one should have to apologize for how often they post. An intriguing thought.
And one that helped me rethink blogging, and the expectations that come with it.
The main thing that kept me from writing “I’m sorry I haven’t posted in awhile…” is that I doubt anyone even notices! After all, I’m not writing for a major magazine or news site. And I seriously doubt people are sitting around wondering, “I wonder why Sheila hasn’t posted in a while!”
And because blogging should be an enjoyable fruitful process for us, and a rewarding, inspiring, or helpful activity for our readers. Not pressurized by obligations we or others create!
So with that in mind, blog with purpose, not obligation!
1. Does your blog seem like a treadmill?
Perhaps you’re trying to do too much. Or perhaps you’ve lost sight of your purpose, focus, or goals. By focusing on your goals, blogging with purpose can bring back the joy!
2. So you love your blog and want everyone else to. (That’s normal – why else would you be blogging?)
But isn’t blogging really supposed to be about connecting with others, reaching out, or touching lives in some way? Don’t let it become an ego trip for yourself!
3. The pros say we should post daily. But wait, some say not to!
By blogging with purpose we see that post length and frequency don’t really matter, as long as our message is clear. Quality is what really counts. And sometimes less is more.
4. Is blogging eclipsing your real life?
A blog is just a thing, and people are more important than things. Besides, not everything in life is “bloggable.” Not everything should be.
5. Do you stress about stats?
Remember, first, that no one is likely to inscribe them on your tombstone or read them at your funeral. And just because your stats are leaping doesn’t necessarily mean you’ve achieved your goal of presenting a clear message. Or really reaching people with that message!
6. Blog only when you’re truly inspired.
It can help make your content more integral, inspiring, and meaningful. Readers know the difference, and will want to read it. And you’ll probably want to keep your blog around longer too!
Plus just think, you might do your part yo eradicate post pollution, one post at a time…
Rediscover why you wanted to blog in the first place.
Then keep those goals in mind. Tune out the stats, the likes, and all the rest. Listen to the “experts” only when their advice will help you meet your purpose! It’s your blog, not theirs! And they can’t define your vision or purpose.